Consumer Use of Mobile Banking is on the Rise
Mobile Banking Trends Mobile banking is becoming increasingly more important to banking consumers, and the trend is expected to continue over the next several years. According to ATH Power Consulting,...
View ArticleMobile is the New Cilantro
In the late 80’s and throughout the 90’s, cilantro, a previously little-used herb, became the trendy haute cuisine item, to the point that seemingly every restaurant had to have cilantro on practically...
View ArticleThe site is falling! The site is falling! Mobilegeddon is here!
What do the websites for the British Monarchy, David Beckham, Nintendo©, Versace™, and the UK’s Daily Mail all have in common? They’re about to be “left behind” during “Mobilegeddon” which began...
View ArticleSmartwatches Add New Dimension to Mobile Strategy
Mobile strategies are no longer a trend, but a necessity. The days of merely discussing how to appeal to mobile users are behind us, and now, marketing executives are allocating a larger portion of...
View ArticleFinancial Institutions Looking To Get More From Their Mobile Apps
Mobile banking continues to grow in both usage and importance for financial institutions and, more importantly, their customers. So much so, that it has become a requirement when customers, across all...
View ArticleMobilegeddon Came & Went, Is It Safe To Come Out Now?
Repent or suffer the flaming pits of second page search results! Or, adapt and update your website’s mobile presence… Because, all apocalyptic rhetoric aside, this is a good thing. A few weeks ago...
View ArticleSmart Homes Might Just Be The Future
The debate of traditional websites vs. downloadable apps is an ongoing conversation for marketers, but the end goal remains the same… giving consumers access to the information they need, right when...
View ArticleAdopting a Mobile Email Design Mindset
While the percentage of emails opened on a mobile device varies by industry, the overall average is 49 percent, which is a 500 percent increase since 2011.1 Within the financial services industry,...
View ArticleMillennials Will Shop This Holiday Season, But From Home
With the holiday season officially kicking off last week, retail marketers everywhere are looking to engage an important generation of shoppers … Millennials. The 75 million Millennials (age 18-34)...
View ArticleThe Art of Push Notifications
Today, nearly two-thirds of Americans own a smartphone1, and as of June 2015, 100 billion mobile apps have been downloaded from the Apple® App Store.2 Over time, app publishers discovered ways to...
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