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Channel: Digital Spin by Harland Clarke Digital » Mobile Marketing
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Consumer Use of Mobile Banking is on the Rise

Mobile Banking Trends Mobile banking is becoming increasingly more important to banking consumers, and the trend is expected to continue over the next several years. According to ATH Power Consulting,...

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Mobile is the New Cilantro

In the late 80’s and throughout the 90’s, cilantro, a previously little-used herb, became the trendy haute cuisine item, to the point that seemingly every restaurant had to have cilantro on practically...

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The site is falling! The site is falling! Mobilegeddon is here!

What do the websites for the British Monarchy, David Beckham, Nintendo©, Versace™, and the UK’s Daily Mail all have in common? They’re about to be “left behind” during “Mobilegeddon” which began...

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Smartwatches Add New Dimension to Mobile Strategy

Mobile strategies are no longer a trend, but a necessity. The days of merely discussing how to appeal to mobile users are behind us, and now, marketing executives are allocating a larger portion of...

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Financial Institutions Looking To Get More From Their Mobile Apps

Mobile banking continues to grow in both usage and importance for financial institutions and, more importantly, their customers. So much so, that it has become a requirement when customers, across all...

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Mobilegeddon Came & Went, Is It Safe To Come Out Now?

Repent or suffer the flaming pits of second page search results! Or, adapt and update your website’s mobile presence… Because, all apocalyptic rhetoric aside, this is a good thing. A few weeks ago...

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Smart Homes Might Just Be The Future

The debate of traditional websites vs. downloadable apps is an ongoing conversation for marketers, but the end goal remains the same… giving consumers access to the information they need, right when...

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Adopting a Mobile Email Design Mindset

While the percentage of emails opened on a mobile device varies by industry, the overall average is 49 percent, which is a 500 percent increase since 2011.1 Within the financial services industry,...

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Millennials Will Shop This Holiday Season, But From Home

With the holiday season officially kicking off last week, retail marketers everywhere are looking to engage an important generation of shoppers … Millennials. The 75 million Millennials (age 18-34)...

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The Art of Push Notifications

Today, nearly two-thirds of Americans own a smartphone1, and as of June 2015, 100 billion mobile apps have been downloaded from the Apple® App Store.2 Over time, app publishers discovered ways to...

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